MAGMUG

Gym-goers need their phone, keys, wallet, water bottle, and small accessories within reach throughout a workout—but most gyms do not provide a clean or convenient place to keep them. Pockets are too small, equipment frames are too narrow, benches are sweaty, and the floor is filthy.

The challenge was to create a practical carry-and-organize solution that keeps daily essentials accessible, protected, and off the floor—without interrupting the focus and flow of a training session.